Penny James Is Back With Backup for JCPenney’s Black Friday Campaign

The retailer will launch additional spots in its 'We Got Your Holiday' campaign featuring an all-inclusive cast of real families

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JCPenney’s “singing superfan” is back … and she has something new to croon about.

Penny James—the “shopping enthusiast” portrayed by comedian and Saturday Night Live alum Melissa Villaseñor—returns to sing the praises of “Black Friday Deals,” flanked by backup singers The Shopettes in the first leg of the company’s “We Got Your Holiday” campaign.

In the two 15-second spots, the festive and sparkly trio joyfully belt out an original jingle in celebration of “boots and coats” and towels that are “to dry for,” as they dance through the aisles in search of the perfect sale finds.

“The holidays always remind me of fun times with family, laughing and telling jokes around the table,” said Villaseñor in a statement.



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