Peloton and Adidas Join Forces on Apparel

The collection follows a similar release from Dick’s Sporting Goods this week

a woman riding a peloton bike
Peloton instructors helped design the new collection. Adidas, Peloton

Fitness phenomenon Peloton is doubling down on the athleisure wear trend in a new partnership with athleticwear giant Adidas.

@sgobando Sebastian Obando is a freelance writer for Adweek.