U.S. consumers have shelled out an extra $183 billion online—equivalent to an entire holiday shopping season—during the Covid-19 pandemic so far.
That’s according to Adobe’s Digital Economy Index, which found ecommerce sales hit $844 billion from March 2020 to February 2021. “That’s roughly the size of the entire Dutch economy right there, just in online commerce,” said Taylor Schreiner, director of Adobe Digital Insights.
In 2020, the total figure was $813 billion, which is an increase of 42% over 2019.
‘We’ve hit the fast-forward button‘
In the first two months of 2021, consumers have spent $121 billion online, marking 34% year over year (YOY) growth.
“These
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