PacSun Introduces a Genderless Line of Clothing for Kids

The apparel retailer will unveil another brand that is also sustainable in the fall

Apparel brand Pacsun introduced PacSun Kids this week, a new line of genderless clothing that caters to children between the ages of four and 14.

Top line

PacSun said the new offering is a natural product extension given the retailer was recently ranked as the third most favorite apparel brand among teens. The PacSun Kids label eschews styles or fits that are specific to gender. Any item can be worn by any child, according to the brand.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in