Pacsun is partnering with computer-generated influencer phenomenon Lil Miquela in its ongoing quest to build out a presence in the metaverse.
The California-based retailer will collaborate with the virtual persona on social content around its back-to-school and holiday campaigns. The company announced the partnership with images of the lifelike CGI influencer sporting clothes from the brand outside a Pacsun store in Lower Manhattan.
Lil Miquela, who boasts 3 million followers on Instagram, was one of the pioneers of the virtual influencer space when she first rose to prominence in 2016.
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