Outdoor Voices, a direct-to-consumer activewear company whose motto is “doing things,” now wants to make it easier for its customers to find those things to do.
The 5-year-old company is rolling out a content marketing platform today dubbed “The Recreationalist,” aiming to give customers a hub related to doing something, whether it’s in nature, working out or simply getting outside. The site—which is separate from the existing Outdoor Voices product website—will include city guides, two regular story franchises, and for the debut will also roll out a limited-run zine.
“As a brand, we’re trying to become a resource as a whole,” said Chris Ralston, director of digital brand experience at Outdoor Voices.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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