'Our Table' is Bed Bath & Beyond's Latest Private Label

It's the sixth of at least eight launches planned for 2021

Home goods retailer Bed Bath & Beyond has introduced its latest private label brand, “Our Table,” a line of kitchen- and dinnerware.

The line also includes cookware, bakeware, table linens, kitchen tools and kitchen linens. Prices range from $5 for a silicone whisk to $120 for a 10-piece stainless steel cookware set.

In a statement, Joe Hartsig, chief merchandising officer at Bed Bath & Beyond, said Our Table is designed to “inspire our customers to expand their circle and spend time with loved ones” and is “a representation of the joy and love that food can bring to our communities and to our own kitchens at home.”

To market the new line of products, Bed Bath & Beyond created its first virtual cooking series, “From Our Table to Yours,” featuring chefs Joe Flamm, who won season 15 of Bravo’s Top Chef, Vivian Howard, host and producer of “A Chef’s Life” and JJ Johnson, founder of rice...

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