In 1936, unemployment rates in America were unsettlingly high, but Oscar Mayer wasn’t just going to sit there and do nothing. Instead, the brand decided that there was no better way to lift people’s spirits than introducing them to a giant, hotdog-shaped car.
Now, 85 years later, the brand is trying to spark joy during another tumultuous time in the country’s history. Over the past year, Oscar Mayer has inserted itself into wedding proposals and smoked
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in