The end of 2019 may have been good for retailers (mostly), but the holiday season did not boost much of the food sector’s earnings, according to mobile analytics platform Placer.ai’s deep dive on 11 quick service restaurants.
After studying the Q4 performance of Burger King, Chick-fil-A, Chipotle, Dunkin’, McDonald’s, Panera Bread, Sonic Drive-In, Starbucks, Subway, Taco Bell and Wendy’s, Placer.ai found that overall, there was a 3% decrease in earnings from Q3.
Digging deeper into these performance insights also shows that some fast-food brands outshined others in terms of foot traffic, quarter-to-quarter growth surges and consumer loyalty, managing to keep them at the top in spite of the struggles Q4 brought as a whole.
French fries and lattes reeled in foot traffic
From Oct.
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