Following a career in convincing consumers to buy more stuff online, Jet.com co-founder Nate Faust now wants to limit the number of packages that show up at their doorsteps.
Top Line
Olive, which launched in early 2021 to consolidate apparel orders from different vendors into joint shipments, is hitting up the beauty space. The startup has 25 new affiliate partners, which include Supergoop!, Kora Organics and Julep Beauty.
“The primary challenge of launching into beauty was coming up with more protective packaging,” said Faust.
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