Old Navy has started referring to itself as “America’s most Democratic clothing brand,” and, as such, said it is providing families a respite from surging prices as inflation becomes a dominant concern in many households.
The retailer, which created its Spring ad campaign using TikTok user-generated content, announced it is implementing a “Price ON-Lock” policy, where prices on items from its “Everyday Magic” children’s line will be frozen effective April 20 until the culmination of the back-to-school shopping season at the end of September.
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