NYDJ, Saxx, MeUndies and Tommy John Were Looking for Buyers—and Then the Pandemic Hit

A number of brands were pursuing a sale or investment before the coronavirus

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A number of brands were being pitched to potential buyers and investors as the coronavirus pandemic took root in the U.S., according to multiple sources, but those processes have largely been put on hold.

That’s not surprising with retailers in survival mode, focused on conserving cash as the spread of the coronavirus hits consumers’ pocketbooks.

MeUndies, Saxx Underwear, Tommy John and NYDJ were all up for grabs, according to sources familiar with the talks who spoke with Adweek on the condition of anonymity because of the private nature of those talks.

None of the companies responded to requests for comment.




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