NYDJ Explores Sale, Likely Buyer Is Sunrise Brands' Gerard Guez

The brand was part of the surge in designer denim

Premium denim brand NYDJ was recently exploring a sale of the company, according to two sources familiar with the situation. The likely buyer is Gerard Guez, CEO of Sunrise Brands, which operates names such as Seven7 Jeans and American Rag, said one of the sources.