NYDJ Explores Sale, Likely Buyer Is Sunrise Brands' Gerard Guez

The brand was part of the surge in designer denim

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Premium denim brand NYDJ was recently exploring a sale of the company, according to two sources familiar with the situation. The likely buyer is Gerard Guez, CEO of Sunrise Brands, which operates names such as Seven7 Jeans and American Rag, said one of the sources.

NYDJ, formerly Not Your Daughter’s Jeans, declined to comment on the matter via CFO Jennifer Adams. Guez, meanwhile, did not respond to a request for comment.

The high-end denim brand, which is sold in department stores such as Bloomingdale’s and Saks,



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in