Not Just an Add-On: AR Supercharges the Purchase Journey

Once your tech is developed, the fun part is integrating it

Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Nina Mishkin, director of brand strategy, explains how the technology seamlessly guides consumers through each phase of the purchase funnel.

Over the past few years, augmented reality has evolved from a source of entertainment and self-expression to having true utility for both consumers and businesses. And while AR is still fun and entertaining, now it can contribute to impactful ROI. AR experiences are personal, immersive and interactive in a way that other brand activations simply can’t be.

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