Nordstrom Tosses Its Hat Into Shoppable Livestreams

It follows Walmart and JCPenney's success in the space

Looking to refine your retail marketing campaign? Join leaders from Wayfair, PacSun, Rent the Runway and more at Commerce Week, July 26–28, in NYC. We'll explore purpose-driven marketing, the Metaverse, social commerce, community and more. Save 40% on your pass now! .

Nordstrom is the latest U.S. retailer to offer shoppable livestreams, as the popular trend continues to gain steam beyond China, where it is massively popular among consumers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...