Nordstrom Prepares for NYC Flagship Store With Street Style-Inspired Campaign

Seattle-based retailer will open women's shop in October

The New York City department store scene is in the midst of tumultuous times—just look at the recent bankruptcy filing from the iconic Barneys, not to mention the closing of Henri Bendel. But it’s getting a major boost this fall thanks to the arrival of a long-awaited player: Nordstrom.

Ahead of the store’s Oct. 24 opening, Nordstrom is dropping a new campaign that’s all about the city called “An Open Mind Is the Best Look.” Shot by Gus Powell and with a concept created by Joel Meyerowitz, the campaign showcases male and female models alongside ordinary New Yorkers of all ages and backgrounds around the city—all clad in clothes you can find at Nordstrom, naturally.

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