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After generating $40 million in ad revenue from “hundreds of brand partners” in a Q4 2021 pilot, Nordstrom is the latest to join the retail media network party with the official launch of the Nordstrom Media Network.
According to the luxury retailer, the program enables brands to share their stories and advertise on digital platforms with nearly 2 billion unique annual visits, as well as through off-site advertising. This provides opportunities to gain visibility with 32 million loyal Nordstrom customers and drive traffic, sales and engagement.
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