New Report Shows Just How Significant Amazon’s Reach in Ecommerce Is

80% of consumers check reviews and prices there first

Consumers don't just use Amazon for shopping—it's a research tool as well. Getty Images

Surprise, surprise—another ecommerce industry report with more signs of just how much Amazon is setting trends.

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@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.