Advertising Nerf Introduces Murph, the Brand's First Mascot The character, which uses they/them pronouns, is made entirely out of darts Murph will begin appearing in Nerf's marketing efforts later this month.Hasbro By Paul HiebertJune 17, 2022 Since debuting in 1969, Nerf has never had a mascot. That tradition ends now. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Register Today! Paul Hiebert @hiebertpaul paul.hiebert@adweek.com Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce. Recommended articles
