Neiman Marcus‘ Christmas Book will make its return this season in print form, marking the iconic catalogue’s 94th year, said Lana Todorovich, president and chief merchandising officer, during Adweek’s virtual Commerce Week summit today.
The print publication, which dropped today, also serves as a contrast with the retailer’s continuing strides in its digital transformation. Ultimately, the print release signifies the retention of a few Neiman Marcus traditions from before its bankruptcy filing earlier this year.
Apart from achieving balance between old approaches and new ones, the luxury retailer’s digital
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