My/Mo Mochi Turns Ice Cream From a Dessert Into a Snack

CMO Russell Barnett on how the brand built a dominant 80% market share

Adweek's Paul Hiebert in conversation with My/Mo Mochi CMO Russell Barnett. Adweek

Despite its home in the freezer aisle—and its ice cream center— Russell Barnett, the managing director and CMO of My/Mo Mochi Ice Cream, sees the product not as a dessert, but a snack. “A snack that happens to be frozen,” joked Barnett.

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@RyanBarwick Ryan is a brand reporter covering travel, mobility and sports marketing.