My/Mo Mochi Turns Ice Cream From a Dessert Into a Snack
CMO Russell Barnett on how the brand built a dominant 80% market share
Despite its home in the freezer aisle—and its ice cream center— Russell Barnett, the managing director and CMO of My/Mo Mochi Ice Cream, sees the product not as a dessert, but a snack. “A snack that happens to be frozen,” joked Barnett.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
