My/Mo Mochi Turns Ice Cream From a Dessert Into a Snack

CMO Russell Barnett on how the brand built a dominant 80% market share

Despite its home in the freezer aisle—and its ice cream center— Russell Barnett, the managing director and CMO of My/Mo Mochi Ice Cream, sees the product not as a dessert, but a snack. “A snack that happens to be frozen,” joked Barnett.