PepsiCo’s purchase of Rockstar Energy Beverages for $3.85 billion a year ago signaled the company’s plan to enter the energy space. Now those intentions are being put into action.
Last month, the beverage giant reintroduced 20-year-old Rockstar with the brand’s first television commercial, which aired prior to the Super Bowl. Today, PepsiCo is premiering the latest drink in its energy portfolio: Mountain Dew Rise Energy.
The beverage comes in six flavors, including berry blitz, orange breeze and pomegranate blue burst.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in