CPG & Grocery

Mountain Dew Gets an Assist From LeBron James on New Energy Drink

Beverages just received another dose of stimulation

Mountain Dew Rise Energy is meant for the mornings.
Mountain Dew Rise Energy is meant for the mornings.Mountain Dew
By Paul Hiebert

March 17, 2021

PepsiCo’s purchase of Rockstar Energy Beverages for $3.85 billion a year ago signaled the company’s plan to enter the energy space. Now those intentions are being put into action.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

The Real Deal on SMS Marketing

By Yotpo

What’s in a (Brand) Name? How the Pandemic Tested Consumer Loyalty

By Morgan Molnar, Director of Product Marketing, Momentive

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}