Morning Consult Names Google, PayPal and Microsoft the Most Trusted Brands of 2021

YouTube, Amazon and other top tech companies dominated this year’s list

It is common for brands to consider reliable products or high-quality service as the key to consumer trust. But since the start of the pandemic, the role of brands in people’s lives has changed—and so has the criteria for consumer comfort and loyalty, which now includes adherence to health and safety guidelines, an effective shift to digital outreach and even a willingness to encourage the vaccine.