CPG & Grocery

Mondelēz Aims to Help Shoppers Regain Control After More Than a Year of Stressful Snacking

The company continues to promote sensible portions and mindful consumption

oreo mondelez snack — Brands like Oreo have been offering smaller portions and more calorie information in packaging to encourage consumers to ‘snack mindfully.’Mondelez

By Paul Hiebert

July 26, 2021

Since 2014, Mondelēz International, the maker of Oreo cookies, Ritz crackers and Sour Patch Kids candy, has been encouraging people to snack with intention and monitor how much they eat. This includes tips such as using your nondominant hand, putting your phone down while munching and finishing your bite before taking another.

Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

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