Super Bowl 57, which Fox is scheduled to air on Feb. 12, 2023, is bound to feel different—at least from a marketing perspective.
Not only will the halftime show have a new sponsor after Pepsi decided to walk away, following a decade of performances, but the Big Game is also likely to feature a variety of alcohol advertisers now beer giant Anheuser-Busch has declined to pursue another year of category exclusivity—something it’s had for each Super Bowl since 1989.
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