Discount retailer Big Lots is extending its BIGionaire campaign with a new holiday spot featuring actors Molly Shannon and Eric Stonestreet.
They pick up from actor Retta, who debuted the BIGionaire concept in May, in another ad from agency of record Tombras called “Have-It-All-Idays.”
“The holiday season at Big Lots is too much for one person to handle—and with data showing this holiday season is going to be big, Tombras entrusted Stonestreet and Shannon to tackle the job together and reach the ‘loud and proud’ Big Lots customers,” an agency spokesperson said.
Creative will run on linear TV, connected TV, social and online video through December.
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