Rebrands

Millenial-Focused Furniture Rental Service Fernish to Expand to New Markets

In the age of popular subscription services, the furniture provider is also refreshing its brand

Fernishs co-founders Lucas Dickey and Michael Barlow raised $30 million in venture backing last year. — Fernish's co-founders Lucas Dickey and Michael Barlow raised $30 million in venture backing last year.Fernish

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Home furnishings subscription service Fernish is expanding to new markets this year.

The expansion plans come after Fernish grew its revenue ten times during 2019. The home furnishings provider is likely to achieve a similar growth trajectory in 2020, CEO Michael Barlow told Adweek.

The two and a half year old company, and others like it, are taking advantage of and likely to benefit from the recent bankruptcies of furniture retailers such as Art Van Furniture and Pier 1 Imports, he said.

It’s a potentially huge market with about 55 million apartment renters, Barlow said.