Adapting to Crisis

Pandemic Trends and Online Sales Send Michaels’ Stock Soaring

The arts-and-crafts retailer's share price is up more than 50% since Friday's close

michaels storefront
Over the course of the pandemic, Michaels' ecommerce sales have risen nearly 300%. Getty Images

By Paul Hiebert

June 8, 2020

Following a slow start to 2020, Michaels appears to be making up for lost time: The arts-and-crafts retailer’s stock is up over 50% today compared to Friday’s close.

Paul Hiebert
@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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