Pandemic Trends and Online Sales Send Michaels’ Stock Soaring

The arts-and-crafts retailer's share price is up more than 50% since Friday's close

michaels storefront
Over the course of the pandemic, Michaels' ecommerce sales have risen nearly 300%. Getty Images

Following a slow start to 2020, Michaels appears to be making up for lost time: The arts-and-crafts retailer’s stock is up over 50% today compared to Friday’s close.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.