MeUndies Is Going Organic

Other product launches this year include swimwear and a mashup with Marvel

MeUndies, a subscription underwear, sleepwear and loungewear brand, has introduced its first collection of products—encompassing underwear, bralettes, undershirts and socks—made from organic cotton.

Top line

The digitally native brand is investing in a slew of new product offerings after raising $40 million in growth equity from Los Angeles-based investment firm Provenance in November.

Between the lines

The launch follows the unveiling of a new swimwear line, MeUndies Swim, which is made from recycled nylon and plastic, as well as the launch of a collection that utilizes a mesh fabric called Breathe, which the brand says is more suited for active consumers.

Other product introductions in 2021 so far include a limited edition mashup with Disney’s Marvel and a new Pride collection for members of the LGBTQ+ community to celebrate their sexuality, including sleeveless hoodies specifically designed for trans pride and bi pride.

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