Cannabis

Meet the New Weed Influencers: Cameo Celebs Like Ice-T, CeeLo Green and Kate Flannery

Low-key cannabis allies drove $2 million in sales and 40,000 retail visits in a campaign for Columbia Care's dispensaries

CeeLo Green in a Cameo campaign for The Cannabist — The recently-launched program represents another step in weed’s bid to reach the coveted canna curious demo.Cameo, Columbia Care

May 18, 2022

The names CeeLo Green, Shooter McGavin, Kate Flannery and Carson Kressley don’t immediately come to mind as movers and shakers in the cannabis industry, with good reason.

T.L. Stanley

@TLStanleyLA
terry.stanley@adweek.com

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Cannabis

Meet the New Weed Influencers: Cameo Celebs Like Ice-T, CeeLo Green and Kate Flannery

Low-key cannabis allies drove $2 million in sales and 40,000 retail visits in a campaign for Columbia Care's dispensaries

T.L. Stanley

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T.L. Stanley