McDonald’s Looks Back on Lockdown From a Kid’s Perspective in This Relatable Holiday Spot

Spot by TBWA Belgium sees a child list off all the things that suck about 2020

A young girl recounts the year's disappointments, including birthdays without friends. TBWA\Belgium

By most measures, 2020 has been a pretty terrible year—but how was it perceived through the eyes of children? McDonald’s in Belgium found out in an amusing new holiday spot that sees a young girl asking Santa to do what he can to save Christmas.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.