Life in Quarantine

McDonald’s Looks Back on Lockdown From a Kid’s Perspective in This Relatable Holiday Spot

Spot by TBWA Belgium sees a child list off all the things that suck about 2020

A young girl recounts the year's disappointments, including birthdays without friends. TBWA\Belgium

By Sara Spary

December 2, 2020

By most measures, 2020 has been a pretty terrible year—but how was it perceived through the eyes of children? McDonald’s in Belgium found out in an amusing new holiday spot that sees a young girl asking Santa to do what he can to save Christmas.

Sara Spary
@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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