McDonald's Looks Back on Lockdown From a Kid's Perspective in This Relatable Holiday Spot

Spot by TBWA Belgium sees a child list off all the things that suck about 2020

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By most measures, 2020 has been a pretty terrible year—but how was it perceived through the eyes of children? McDonald’s in Belgium found out in an amusing new holiday spot that sees a young girl asking Santa to do what he can to save Christmas.

Like much of Europe, Belgium has been badly hit by the coronavirus crisis and restrictions remain in place, meaning limited family gatherings this festive season.

To give people some “magic” at the end of 2020, McDonald’s has launched 30 days of freebies for customers on its app, marking the remaining days of December.

To promote the giveaway, TBWA\Belgium created a 50-second TV ad that shows a young child telling Santa about all of her disappointments this year—her canceled birthday party, awkward remote-schooling moments, paranoid parents and boring long walks with her family.




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