McDonald’s #BlackLivesMatters Ad Was Shortsighted and Hollow

Opinion: Are consumers supposed to say they are lovin’ it?

Brands must do more than list victims in an ad. McDonald's

McDonald’s posted a branded video ad naming seven Black individuals killed over the past several years at the hands of police and gun violence. The corporation also said it would donate to the National Urban League and the NAACP.

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Theresa Howard runs The Press Republic.