Voice

McDonald's #BlackLivesMatters Ad Was Shortsighted and Hollow

Opinion: Are consumers supposed to say they are lovin’ it?

names
Brands must do more than list victims in an ad. McDonald's
Headshot of Theresa Howard
By Theresa Howard

June 10, 2020

McDonald’s posted a branded video ad naming seven Black individuals killed over the past several years at the hands of police and gun violence. The corporation also said it would donate to the National Urban League and the NAACP.

Headshot of Theresa Howard

Theresa Howard

Theresa Howard runs The Press Republic.

Recommended articles
Related Articles

facebook crossed out

Voice

I Canceled Facebook Advertising and You Should, Too

By Sara Spivey

a larger hawaiian man playing a guitar in front of a google logo

Voice

Brands Need to Show Support and Make Actionable Change for the Asian American Community

By Marvin Chow

family shopping in a mall

Voice

The Biggest Customer Brands Are Missing Out on the Asian American Consumer

By Megan Ruan

women

Voice

How to Have a Conversation That Moves Women and Girls Forward

By Jane Geraghty

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform