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Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!
Morsel #1: Steak-umm creates a different kind of sheet
Steak-umm, the frozen beef sheet brand long known for its extensive Twitter threads about misinformation and morality, has launched a line of queen-size bed sheets. The self-aware, infomercial-style campaign from agency Tombras is aimed at “beef curious” vegans and other non-meat eaters who can enjoy “beefy folds” without abandoning their meatless lifestyle.
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