Marketing Morsels: Pride Projects, an Animal Anthem, S'more Songs and More

Morsel #1: Boy Smells puts star power behind its Pride scent and campaign

Comedian, social media personality and Hacks star Megan Stalter and Boys in the Band star Charlie Carver have teamed up with Boy Smells for a Pride campaign that playfully challenges traditional gender norms. The “Nurture Your Nature” campaign features the release of the Marble Fruit candle, which “pays homage to the beauty of the LGBTQIA community, representing their uniqueness and resilience,” and benefits the Gay, Lesbian and Straight Education Network, a nonprofit that aims to end LGBTQ+ discrimination in K–12 schools.

Morsel #2: Nütrl Vodka Seltzer upgrades graduation

Anheuser Busch is differentiating its recently released Nütrl Vodka Seltzer in the crowded hard seltzer space with a campaign that challenges consumers to “graduate” to the next...