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Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!
Morsel #1: Boy Smells puts star power behind its Pride scent and campaign
Comedian, social media personality and Hacks star Megan Stalter and Boys in the Band star Charlie Carver have teamed up with Boy Smells for a Pride campaign that playfully challenges traditional gender norms. The “Nurture Your Nature” campaign features the release of the Marble Fruit candle, which “pays homage to the beauty of the LGBTQIA community, representing their uniqueness and resilience,” and benefits the Gay, Lesbian and Straight Education Network, a nonprofit that aims to end LGBTQ+ discrimination in K–12 schools.