Marketing Morsels: A Plastic-Free Pop Up, Solving the Cheetle Problem and More

A sampling of this week's brand stunts

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!

Morsel #1: Coors Light Envisions a Plastic-Free Future

To let the world know it’s removing plastic rings from its six-pack, Coors Light created a futuristic pop-up store in Brooklyn, NY. Like the beer brand’s new cardboard packaging, the shop contains no single-use plastics. Parent company Molson Coors plans to introduce sustainable packaging to its entire North American portfolio of brands by the end of 2025.

Morsel #2: Did Cheetos Inspire Our Hands-Free Society?

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