After 30 Years, Mall of America Is Still Ahead of Its Time

The retail-tainment colossus rose from a defunct baseball park and changed what it means to go shopping

Join us at Commerce Week July 26–28 in NYC for live discussions with leaders from Kellogg's, Walmart Connect, New Balance, Instacart and more as we explore new opportunities to deliver meaningful experiences, expand retail touch points and keep your customers coming back for more. Sign up now. Sign up now.

In 1990, Minnesota Gov. Rudy Perpich, then in the twilight of his 10-year dynasty in the state house, was putting the finishing touches on his political and economic legacy. Among his exploits, two still stand out. The first was convincing Soviet Premier Mikhail Gorbachev to swing through St. Paul on his visit to the United States.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the March 21, 2022, issue of Adweek magazine. Click here to subscribe.