After 30 Years, Mall of America Is Still Ahead of Its Time

The retail-tainment colossus rose from a defunct baseball park and changed what it means to go shopping

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In 1990, Minnesota Gov. Rudy Perpich, then in the twilight of his 10-year dynasty in the state house, was putting the finishing touches on his political and economic legacy. Among his exploits, two still stand out. The first was convincing Soviet Premier Mikhail Gorbachev to swing through St. Paul on his visit to the United States.

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This story first appeared in the March 21, 2022, issue of Adweek magazine. Click here to subscribe.