This post was created in partnership with Ibotta
As consumers shift their habits to delivery and last-mile platforms, commerce brands have to move quickly to keep pace.
During an ADWEEK House Cannes Lions panel co-hosted with Ibotta, David Parisi, SVP of client partnerships at Ibotta, led a conversation about how marketers are adapting to this new retail landscape.
Right place, right time
With the collapse of the traditional marketing funnel, customers move from discovery to purchase in just a few moments. That means brands have to move at the same velocity—if not faster.
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