Mainstream Marketers Should Count on Cannabis Customers

CBD insights can be overlaid on traditional marketing segments

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The modern day cannabis consumer has emerged as one of the most dynamic demographics defying archaic stereotypes. People of all backgrounds, no matter their life stage, are now consuming it. Once considered a fringe category, cannabis in all of its forms is now a household essential, especially in the time of the coronavirus. There are currently more than 40.3 million cannabis consumers in the U.S., according to Statista, and that number is expected to increase to 46.6 million by 2025.