Life was different in 2000, when an episode of Sex and the City catapulted Magnolia Bakery into the national consciousness. The iPhone and Instagram didn’t exist. Ecommerce represented around 1% of total U.S. retail sales, according to the Census Bureau.
Now, the iPhone is ubiquitous, a reported 2 billion people scroll through Instagram each month and online purchases account for 12.9% of all U.S. retail. Sex and the City has also gone and come back again.
Because
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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