Magnolia Bakery Rebrands to Expand Ecommerce Business

The franchise joins others in ditching complex branding for a more simple look

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Life was different in 2000, when an episode of Sex and the City catapulted Magnolia Bakery into the national consciousness. The iPhone and Instagram didn’t exist. Ecommerce represented around 1% of total U.S. retail sales, according to the Census Bureau.

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