Macy's Wants to Make Shopping Playful With 'Own Your Style'

The new platform is part of a multiyear plan to improve the customer experience

Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.

Department store chain Macy’s has launched Own Your Style, which the retailer describes as a new experience to help customers identify and shop according to their personal styles.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in