Macy's Wants to Make Shopping Playful With 'Own Your Style'

The new platform is part of a multiyear plan to improve the customer experience

Department store chain Macy’s has launched Own Your Style, which the retailer describes as a new experience to help customers identify and shop according to their personal styles.

The platform includes branded content, data-driven product suggestions and storytelling to help customers find everything from fashion, beauty and home items to in-store experts to assist them in their searches. It was built in-house and is designed to be integrated with the store’s website, app, social media accounts and brick-and-mortar locations. 

According

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