Macy’s is rolling out a new collection of NFTs tied to its annual 4th of July firework celebration in New York.
The retailer will award unique digital graphics to the first 10,000 people to join its new forum on the chat platform Discord. The artwork is based on this year’s show, and the tokens will be divided into three tiers based on their rarity.
The release marks the company’s second foray into NFTs following a similar collection launched around the Macy’s Thanksgiving Day Parade in 2021.
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