Learn how to market with the modern consumer’s wants and needs in mind at Commerceweek, July 11–12, with brand leaders from Visa, Uber, TikTok and more. Sign up now to save 35%.
As virtual try-on continues to redefine how makeup brands are reaching consumers, MAC Cosmetics is rolling out a new augmented reality (AR) tool that lets customers sample multiple styles at once through their phones.
The feature is designed to replicate the experience of sitting at a makeup counter with built-in looks and tutorials from the Estée Lauder-owned company’s artists. The brand claims the tool is one of the most comprehensive AR try-on tools on the market in terms of its ability to pull together different products and sync the experience with guided instructions.
“This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in