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As virtual try-on continues to redefine how makeup brands are reaching consumers, MAC Cosmetics is rolling out a new augmented reality (AR) tool that lets customers sample multiple styles at once through their phones.
The feature is designed to replicate the experience of sitting at a makeup counter with built-in looks and tutorials from the Estée Lauder-owned company’s artists. The brand claims the tool is one of the most comprehensive AR try-on tools on the market in terms of its ability to pull together different products and sync the experience with guided instructions.