Lululemon Names Nikki Neuburger Chief Brand Officer

A veteran of Uber and Nike, Neuburger is stepping into a newly created role

Lululemon Athletica has named Nikki Neuburger its chief brand officer, a role she will begin effective Jan. 20, the company announced today.

In the newly created role, Neuburger will lead the retailer’s marketing, creative, communication and sustainability efforts, and will report to CEO Calvin McDonald.

Neuburger joins Lululemon from Uber, where she served as global head of marketing for Uber Eats for the past two years. In that role, she led the introduction and expansion of the Uber Eats brand to 36 countries.

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