Nearly a year after the onset of the Covid-19 pandemic in the U.S., parades, celebrations and out-of-home activities are still out of reach for families across the country. With that in mind, and to encourage parents and kids to celebrate St. Patrick’s Day from home, Lucky Charms launched a new limited-edition cereal alongside several new partnerships with kid-favorite brands.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in