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The first Lowe’s hardware store opened in North Carolina in 1921, and this year marks the brand’s 100th in business.
But rather than focusing exclusively on that achievement, the brand—now an international home improvement retailer—is using the anniversary to launch a new community support initiative: 100 Hometowns. This will be alongside a new brand campaign, “Home to Any Possibility.”
The nationwide campaign aims to support communities recovering from the economic devastation of the pandemic. As part of a $10 million commitment to giving back, today through April 19, Lowe’s is accepting nominations for 100 community impact projects awarded to “hometowns” across the country.