Learn how to market with the modern consumer’s wants and needs in mind at Commerceweek, July 11–12, with brand leaders from Visa, Uber, TikTok and more. Sign up now to save 35%.
The first Lowe’s hardware store opened in North Carolina in 1921, and this year marks the brand’s 100th in business.
But rather than focusing exclusively on that achievement, the brand—now an international home improvement retailer—is using the anniversary to launch a new community support initiative: 100 Hometowns. This will be alongside a new brand campaign, “Home to Any Possibility.”
Top line
The nationwide campaign aims to support communities recovering from the economic devastation of the pandemic. As part of a $10 million commitment to giving back, today through April 19, Lowe’s is accepting nominations for 100 community impact projects awarded to “hometowns” across the country.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in